Over the years, we have seen many famous celebrities to venture in to make- up lines, be it Kim Kardashian, Jennifer Lopez or the most outstanding singer Rihanna. Rihanna has been a great success in make-up line especially with the launch of Fenty Beauty. She has made waves with some highly impressive make-up products which all beauty divas love to use.
Continuing the same pattern, Lady Gaga, the Oscar award winning singer has just announced on Instagram that she is also launching her make-up line named Haus Laboratories and it will be launched in September. Since February last year, Gaga has been hinting about launching a makeup line but few days back she has officially announced the launch of her very own line.
Gaga announced in the last post that her make-up collection is going to truly represent her personality. Her collection is going to be eccentric just like her: very bold, vibrant, bright and colorful. The products and collection is going to be something different yet bright and bold colors.
Beauty is how you see yourself:
Lady Gaga is known for her very unique taste in fashion and she has knocked many fashion trends with quite success which no other celebrity could have pulled this enthusiastically. She is known for having different views about beauty. She believes that beauty is not in the eyes of beholder as many people would say but beauty is how you or I see myself. Her logo for this collection is Our Haus: Our Rules!
We don’t need anybody to tell us what is beauty but we will tell ourselves that beauty is what we say it is. Gaga says, “Your glam, your expression, and your artistry. We want you to love yourself!”
Well I think this is a very powerful message about beauty which Gaga is trying to send through her make-up collection this year.
Apart from the message, let’s talk about the launch of Haus Labs!
As I said earlier that Gaga announced the launch in September this year but surprisingly she is the first celebrity who will launch her line in partnership with Amazon. The online retailer Amazon will release her products in nine different countries which mainly include US, UK, Japan, France and Germany. As the collections which are huge hit by celebrities run out quickly from market, so if you an enthusiast about getting your hands on Gaga’s make up line, you can pre-order it from 15th July on Amazon Prime Day.
In the initial launch of Gaga’s beauty line, six make up kits are included and each one of them has been priced at $49. These six kits have been named as
- Haus of Goddess
- Haus of Rockstar
- Haus of Chained Ballerina
- Haus of Rose B*tch
- Haus of Metal Head
- Haus of Dynasty
Each kit contains a liquid shimmer powder which could be used as less or more as you want as described by Gaga herself. Waterproof and demi matte RIP lip liner and a Le Riot Lip gloss in varying finishes are also included.
These products have been co-created by Gaga with her years old make-up artist Sarah Tanno.